Special offers :
When you are seeing a significant decrease in the number of tourists visiting your country and your competitors are all fighting over the same pool of hotel guests, it is time to take action. After all, it is better to temporarily lower your prices or offer some services for free than not receive any bookings at all, right?.
Create different buyer profiles
When it’s winter in Europe, it’s summer in Latin-America. As a consequence, European tourists travel more during the months of July and August, while Latin-Americans are more likely to plan a long vacation for January or February. Take advantage of this opportunity and create different buyer profiles, so that you can target different customers at different times of the year.
Run contests on your social channels
Social media channels are great to engage with your potential and current guests.Running contests can help you increase your online visibility as well as obtain valuable information.
Our final recommendation when you are experiencing lower occupancy rates during off-season months is to implement an ad retargeting campaign. Retargeting is one of the most effective online marketing strategies to drive prospects back to your website and increase your conversion rate.
know more about us:http://bit.ly/1llyNqz